TEXAS MOTOR SPEEDWAY TO AIR BOMBARDIER LEARJET 500K SPOTS DURING INDY 500 TELECAST
TV Ads To Reach 7 Of the Nation's Top 100 Markets, Including 2 Among The Top 10
Texas Motor Speedway will feature the Indy Racing League's female sensation Danica Patrick and America Idol semifinalist Celena Rae in innovative television advertising spots to promote the upcoming Bombardier Learjet 500k IRL event during Sunday's Indianapolis 500 national broadcast on ABC-TV.
The 30-second spots to promote the June 10 Bombardier Learjet 500k, "America's Original Nighttime Indy Car Race", will cover 17 markets in Texas, Oklahoma and Louisiana during the 90th running of the Indianapolis 500. The campaign will effectively reach seven of the nation's top 100 media markets, including two ranked among the top 10.
"We've long been known as the most aggressive and creative promoters in the sport," Texas Motor Speedway President Eddie Gossage said. "This campaign is the most aggressive we have ever attempted. Both hardcore and casual fans tune in to watch the Indy 500 television broadcast, and we want to capitalize on that opportunity. The telecast is the year's most-watched Indy car race and we're using it to let everyone know that the next superspeedway race for Indy cars is the Bombardier Learjet 500k under the lights at Texas Motor Speedway."
The state of Texas will be the focal point of the campaign, with 13 markets being addressed including two of the nation's top 10 media markets. Dallas/Fort Worth (No. 7) and Houston (No. 10) are joined by San Antonio (No. 37), Waco (No. 94), Lubbock, Wichita Falls, Midland, Odessa, Tyler, Longview, Abilene, Nacogdoches and Lufkin. The campaign also will encompass key markets in Oklahoma and Louisiana, including three that rank among the top 100 media markets. Ad spots are set for Oklahoma City (No. 45), Tulsa (No. 61) and Lawton in Oklahoma, and Shreveport (No. 81) in Louisiana.
The spots will utilize "green-screen" technology to showcase some of the memorable Indy Racing League moments at Texas Motor Speedway while allowing Rae, a Fort Worth native who was a 2005 semifinalist on the hit show American Idol, to be filmed in the middle of the vintage action.
Some of the moments being featured will be the infamous Victory Lane scuffle between car owner A.J. Foyt and race winner Arie Luyendyk during the inaugural IRL event at Texas Motor Speedway in 1997, and the dramatic three-wide finish with winner Sam Hornish Jr., Scott Sharp and Robbie Buhl, respectively, in October of 2001. The .0468 of a second that separated the three is the third-closest 1-2-3 finish in IRL history.
Patrick, the 2005 IRL IndyCar Series Rookie of the Year who burst onto the national scene with a fourth-place finish in the Indy 500, is featured in the close of the spots as she tells viewers to call and get a free Texas Motor Speedway/Indy Racing League t-shirt with a ticket purchase.
The Texas Motor Speedway ticket office will be fully staffed to accommodate ticket orders throughout the Indianapolis 500 broadcast as well as pre- and post-race. The ticket office will be open from 11 a.m. to 11 p.m. CT. Viewers in the Fort Worth/Dallas market can call the ticket office at (817) 215-8500 while viewers in the other markets can call toll-free at 888-816-8671.
Texas Motor Speedway will feature the Indy Racing League's female sensation Danica Patrick and America Idol semifinalist Celena Rae in innovative television advertising spots to promote the upcoming Bombardier Learjet 500k IRL event during Sunday's Indianapolis 500 national broadcast on ABC-TV.
The 30-second spots to promote the June 10 Bombardier Learjet 500k, "America's Original Nighttime Indy Car Race", will cover 17 markets in Texas, Oklahoma and Louisiana during the 90th running of the Indianapolis 500. The campaign will effectively reach seven of the nation's top 100 media markets, including two ranked among the top 10.
"We've long been known as the most aggressive and creative promoters in the sport," Texas Motor Speedway President Eddie Gossage said. "This campaign is the most aggressive we have ever attempted. Both hardcore and casual fans tune in to watch the Indy 500 television broadcast, and we want to capitalize on that opportunity. The telecast is the year's most-watched Indy car race and we're using it to let everyone know that the next superspeedway race for Indy cars is the Bombardier Learjet 500k under the lights at Texas Motor Speedway."
The state of Texas will be the focal point of the campaign, with 13 markets being addressed including two of the nation's top 10 media markets. Dallas/Fort Worth (No. 7) and Houston (No. 10) are joined by San Antonio (No. 37), Waco (No. 94), Lubbock, Wichita Falls, Midland, Odessa, Tyler, Longview, Abilene, Nacogdoches and Lufkin. The campaign also will encompass key markets in Oklahoma and Louisiana, including three that rank among the top 100 media markets. Ad spots are set for Oklahoma City (No. 45), Tulsa (No. 61) and Lawton in Oklahoma, and Shreveport (No. 81) in Louisiana.
The spots will utilize "green-screen" technology to showcase some of the memorable Indy Racing League moments at Texas Motor Speedway while allowing Rae, a Fort Worth native who was a 2005 semifinalist on the hit show American Idol, to be filmed in the middle of the vintage action.
Some of the moments being featured will be the infamous Victory Lane scuffle between car owner A.J. Foyt and race winner Arie Luyendyk during the inaugural IRL event at Texas Motor Speedway in 1997, and the dramatic three-wide finish with winner Sam Hornish Jr., Scott Sharp and Robbie Buhl, respectively, in October of 2001. The .0468 of a second that separated the three is the third-closest 1-2-3 finish in IRL history.
Patrick, the 2005 IRL IndyCar Series Rookie of the Year who burst onto the national scene with a fourth-place finish in the Indy 500, is featured in the close of the spots as she tells viewers to call and get a free Texas Motor Speedway/Indy Racing League t-shirt with a ticket purchase.
The Texas Motor Speedway ticket office will be fully staffed to accommodate ticket orders throughout the Indianapolis 500 broadcast as well as pre- and post-race. The ticket office will be open from 11 a.m. to 11 p.m. CT. Viewers in the Fort Worth/Dallas market can call the ticket office at (817) 215-8500 while viewers in the other markets can call toll-free at 888-816-8671.
posted by milu at 1:49 PM
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